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McGrath suggested keeping your eye on gift card promotions as well - 'even if a gift card you buy during this pre-Black Friday sale ends up being discounted even deeper during Black Friday (which isn't likely), you still got free money from your purchase of the $30 gift card for $20, for example,” she explained.Īnd while shopping this time of year is very gift-giving focused, you may want to keep an eye out for things you need around the house: Brands typically discount household essentials during Prime Day, like cleaning products, laundry detergent, paper towels and toilet paper, in addition to non-perishable food like granola bars, bottled water and more. Some of the deepest discounts during Prime Day are on Amazon brands and products like Fire TVs, Kindles and Echo Dots.

Experts said we may see holiday decor like artificial Christmas trees and stocking stuffers on sale, too. She said this is especially important when it comes to apparel and accessories - sizes and colors will sell out earlier in the season, and they may not be restocked. And while deals on these types of products could be deeper during Black Friday and Cyber Monday, “if there is a must-have item on your list, buy it during this sale and don't risk it running out of stock,” McGrath advised. Typical holiday gifts include the newest toys, speakers, headphones and TVs, said Kristin McGrath, shopping expert at RetailMeNot.

But because Amazon’s October mega sale essentially kicks off the holiday shopping season, expect to see a significant portion of deals centered around gifts, said Vipin Porwal, founder and consumer savings expert at browser cashback extension Smarty.

Similar to Amazon Prime Day, experts said there should be a mix of items across all categories on sale during the Prime Early Access Sale. And if you're looking for some popular Prime Day deals to take advantage in the next few hours, we rounded up bestselling items according to Select readers. We also rounded up a handful of tips for shopping the Prime Day-esque sale, many of which can be applied to competitor sales happening around the same time - like Walmart's, for example. To help you take advantage of Prime Day savings before they're over, Select talked to experts about what’s worth buying and what to skip. SKIP AHEAD What to buy during Prime Day | What not to buy during Prime Day| Best Prime Day deals, according to experts And this year especially, shoppers are changing their holiday shopping habits due to inflation and relying on sales to buy presents for loved ones: According to a survey conducted by RetailMeNot, 52% of shoppers say they’ll shop pre-Black Friday sales in October with finding the best deals in mind as inflation impacts their holiday shopping budgets. Experts told us that October’s event - the first time Amazon has hosted a second Prime Day-esque event - is positioned to kickstart the holiday shopping season - in recent years, retailers have started offering deals earlier in the fall to give people more time to buy gifts. Amazon’s Prime Early Access Sale ends tonight, giving Prime members a few more hours to shop the best deals on everything from tech and kitchen appliances to beauty products and holiday gifts - many products are currently listed at their lowest price ever, and some are available for under $25 or under $100.

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